Director of Marketing

Celtic Golf, Stuart, Florida

July 2022 - Present

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• Responsible for all marketing, promotions, and brand awareness of Celtic Golf.

• Develops the overall marketing strategy.

• Manages all social media channels and email marketing & communications.

• Lead on content creation across all platforms.

• Responsible for developing and maintaining the company's brand.

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Digital Marketing Project Manager

Prescription Hope, Stuart, Florida

November 2021 - June 2022

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• Oversees and managers various projects of the marketing department including video production for online paid advertisements, graphic design, social media content, website content and design and website backend development. 

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Digital Content Coordinator

Town of Jupiter, Jupiter, Florida

March 2021 - October 2021

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• Responsible for and acts as administrator for the Town's website.

• Creates and manages online content (web, social media, video) supporting the Town’s communications programs in line with processes, guidelines and policies, including but not limited to the Town’s brand guidelines, social media policy, web guidelines.

• Oversees group of content managers, representing all departments throughout the Town, to ensure consistent messaging, branding and accuracy of Town-wide information on the website.

• Supports the Town's communications plans and programs, ensuring digital content is integrated and aligned with messaging, look and feel, and branding. Modifies messaging and visual elements of campaigns and programs when necessary to be appropriate for digital channels, while staying within the Town’s branding and messaging guidelines.

• Creates attractive, platform specific content to effectively communicate information while maintaining the Town's brand across the website and various social media channels.

• Utilizes platform analytics and social media advertising tools to increase reach of posts and events.

• Collaborates with staff across all departments to effectively communicate and market the news, programs, events, policies and updates from the Town.

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Social Media Coordinator

Town of Jupiter, Jupiter, Florida

November 2016 - March 2021

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• Provides overall social media channel management for the Town of Jupiter including content, technology, strategy and maintenance.

• Establishes, gains approval for, manages, maintains and provides access to the Town's social media policies, guidelines and best practices.

• Develops messages for social media channels in line with Town messaging, Town policies, and all applicable laws. Works with different department heads and policy-makers for information to create on-point messaging.

• Monitors social media statistics and metrics, and adjusts strategies and makes recommendations that are based on data. Analyzes content performance and follower behavior.Responds to inquiries, or coordinates responses, on all of the Town's social media channels.  Works to broaden awareness of the Town's services and work to educate businesses and residents.

• Manages the archiving and public records strategy for the Town's social media channels in line with applicable laws and governance.

• Develops and manages the Town's social media content schedule.

 

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Digital Marketing Specialist

Martin County Parks & Recreation, Stuart, Florida

July 2013- November 2016

 

• Manage and create original and unique content daily to engage and attract fans for the Parks & Recreation department’s social media platforms including 9 Facebook pages, 4 Twitter accounts, and multiple YouTube, Instagram, Pinterest, and Google + accounts.  

• Create marketing material for the department's numerous events and activities during the year using several digital and print mediums to reach a maximum possible audience.  

• ​Creative Director for the Martin County Parks & Recreation Activity Guide & Magazine, an in-house publication that highlights department wide related content targeted to all demographics of the community.   This publication is produced three times a year, 

• Create a weekly mailed newsletter to Sailfish Splash Waterpark's over 8,000 opted in subscribers. Daily maintenance and updates to the county’s Waterpark website including updates to the homepage, calendar, special events, news scroller and bulletins, programs offered, birthday club, and online ticket store. 

• Created a brand new website for Martin County Golf Course; Martin County Parks & Recreation's newest acquired park.  Manage Facebook account and create and send out a weekly newsletter to over 3,100 opted in subscribers.

• ​Created a website for 'Martin Cycling' for the 2016 Florida State Cycling Criterium Championships and Florida State Cycling Time Trial Championships that were held in Martin County parks in April 2016.  This website served as a platform to distribute race information to athletes and spectators leading up to race weekend as well as post-race for results and photos.  It also served as well as potential sponsors

• Update the Park and Recreation assorted sections of Martin County's main website including seasonal information on sports & athletics, events, summer and after-school camps, and other programs offered. 

• Collaborate with department staff to design and initiate marketing plans for each individual event through out the year. 

• From July 2013 to November 2016, I increased all Facebook page 'fans' through content, promotional material, contests, and boosted posts.  Sailfish Splash Waterpark page fans have increased by 44%.  Parks & Recreation page fans have increased by 68% and Discover Martin page fans have increased by 34%.

 

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Selling Specialist

Bloomingdales, Palm Beach Gardens, Florida

August 2012 - June 2013

 

• Full time selling associate specializing in the Lilly Pulitzer brand. Created and maintained social media platforms for department including FaceBook, Twitter, Vine, and a bi-weekly newsletter. Daily updates to the pages including pictures of new merchandise, information for in-store events and promotions. Continuous growth of clients by personalized selling, extensive knowledge of product in department, and excellent customer service.   

 

 

Marketing Supervisor of Merchandise

Legends Hospitality Management at Yankee Stadium, Bronx, New York

April 2011 - November 2011

 

• Responsible for the implementation of various marketing programs such as the inaugural Master Card promotion, compiling multiple comprehensive request for proposals for future business for professional sport teams and arenas in the NFL and PGA, supervise and coordinate marketing initiatives for MLB gift with purchase promotions, compiling the company’s Mid Year Report for the department.

 

 

Resident Assistant 

Nova Southeastern University, Residential Life & Housing

May 2009 - March 2011

 

• Collaborated with residential life and housing team and directors on monthly goals. Built relationships and maintained confidentiality and privacy of 45+ residents. Planned and created unique weekly and monthly marketing including flyers, advertisements, email blasts, and various social media outlets. Assisted in hiring and application process and training of new team members.